Tuesday, December 08, 2009

I ordered something on amazon and they offered me same-day delivery! The only further improvement in their service will be to ship me something to arrive the moment I realize I want it.

I'm reading Ogilvy on Advertising, and this guy is the quotemeister general. On a help wanted add, "Write in inviolable secrecy to me . . ." "Lloyd George was sexually chaotic." "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." (Given to each new manager in the smallest of a set of Russian dolls.) "If the agency's commission is 15%, insist on paying 16%. There will be little difference to you, but double the profits for the agency and you will get great service."

He has good quotes from other people, too:

"Every time I give someone a title, I make a hundred people angry and one person ungrateful."
--Louis XIV
"He who is absent is always wrong."
--Frenchman other than Louis XIV
"Come, I will choke you with gold."
--Job offer from Cosimo de Medici

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